Relationship between Marketing & Writing

In the initial stages of my career, I had no idea of what kind of job I really wanted to do. I gave a try at teaching and marketing jobs, meanwhile, I was very active in social media like FB, Twitter & Orkut. One day I found a job opening with an advertising agency as their project manager and grabbed it at the first go.

I threw myself to the world of creativity and activities related to marketing promotions. I focused more on content fabrication for which my skills in marketing communication were of great help. I spent plenty of time in chiseling my writing skills and creative reflection by concentrating on those areas where the reader paid more attention to the write up in detail.

Crafting of title

Everyone has a name or a title and people tend to take names and titles for granted. That is not the case with title of a write up or an article. Its title arouses interest in the mind of the reader towards the whole content. So the title of the article must be simple, short, descriptive and engaging, so that it enables the reader to find what the article is all about. An article title is an entry ticket for the reader to delve into the subject and experience it. 

Stay away from cliches…!!

The creativity in article writing is sure to trigger impelling reading. Do you think about writing things as plain as they appear? It’s just like saying about FB Hashtags and how, where to use them and what happens after that.

Using pictorial description for your content by giving examples makes your write up optimized in Google. An industry where competition turns a cut-throat affair, people who are trying to place their content on the top should think in their own way for making the article to ‘stand out’.

Human elements

These days, we mostly come across write ups or any piece of writing that have a monotonous or mechanic tone that have lack of emotion. Writing with your heart needs more involvement, interest and relation with the subject; it’s the way of giving a human eminence which resounds to the audience and show that isn’t just been regulated from a marketing team.

There is an important thing which makes the readers tune in to your writing through. Use of exclamation marks, italics and interrogative questions in an appropriate way, gives more mileage in underlining your point and making those emotions more evidenced to your reader.

“Tone” in your writing

If you are writing for yourself the tone can be more in line with your subjective thinking. But, when you write for others the tone needs to reflect their product or subject. In other words, when you write for others, think from the reader’s point of view, mainly the engagement in your language and the approach.

When you write as a marketer, you have to think as a customer as well as a marketer. This dual perspective and anchoring in your writing will render the content engageable and resoundable. Each marketer demands a signature style that weds up with their branding and resonates with their audience; it’s likely that each industry blog prefers a certain tone of voice as well.

Proof Reading

Have you ever read any book that contains spelling & grammar mistakes? How about a piece of a really great content?

Here comes the importance of proof reading. If you are a beginner, do not be shy to seek help from a senior content writer, take advice, write again and correct yourself. Later never give a chance to your senior to point out mistake in your writing. If he does find, then what your other readers will think? Will they ever value about what you wrote?

Writing about something might need to include describing about a personality / product. If you aspire to become a marketer in future, develop your writing skill, because it’s an added advantage in the age of digital marketing. In the world of digital content marketing, your content is going to be read by the people across the globe, so a simple mistake in your content might be blown up into a serious mistake. Proofs read your content twice or thrice and ensure error free comprehension for the reader. It is better not to copy-paste any content from anywhere because Google will catch you red handed.

Refer, ask and improve

When you write, there is nothing wrong in trying to refer to and get inputs from Google and the related sources. But you should be careful about what you are writing after referring from web and make sure that you are writing in your own words. Once you complete the writing, share it with others and discuss about it to get the feedback and then re-write your content if necessary. Follow this process until you become confident about your writing.

What I have shared with you are from my personal experience of being in the digital media world for quite a long time. If anybody is having a difference in opinion please comment below. 

Happy reading!